🎥 How Video Helped Me Boost Brand Awareness (and How You Can Too!)

General Discussion
1

Hey HitPaw Community :waving_hand:

I wanted to share a little success story about how video transformed my brand awareness. If you’ve been wondering how to increase brand awareness with video or build brand awareness with video, this case might inspire you.

:light_bulb: Why I Focused on Brand Awareness

Before I started using video strategically, my brand was… well, kind of invisible. I had great products, but people just weren’t noticing.

After digging into some research, I realized:

:bar_chart: 55% of people are more likely to buy if they connect with a brand story.

:speech_balloon: 44% will share that story with others.

:shopping_bags: 15% might make a purchase immediately after seeing a compelling video.That’s when I decided: video wasn’t optional—it was essential.

:clapper_board: Choosing the Right Video Types

Not all videos work the same. Here’s what I experimented with:

● :wrapped_gift: Show and Tell – Quick demos to highlight features.

● :video_camera: Vlog – Authentic behind-the-scenes content with our team.

● :heart: Brand Story – Short clips explaining our mission.

● :clapper_board: Behind the Scenes – Candid moments that humanize the brand.

● :speech_balloon: Testimonials – Customers talking about their experience.

The mix of formats helped me reach different audience segments and really build brand awareness with video.

:artist_palette: Picking the Right Style

Depending on the story, I used:

● :movie_camera: Live Action – Real people for emotional connection.

● :sparkles: Animated – To explain complex ideas in a fun way.

● :fountain_pen: Text Overlay – Perfect for social media scrolling.

● :red_circle: Live Streaming – Direct interaction with followers in real time.

:globe_showing_europe_africa: Where I Shared My Videos

I learned that distribution is as important as production. Here’s what worked:

● :globe_with_meridians: Landing Pages – Boosted SEO and conversions.

● :television: YouTube – Evergreen content and discoverability.

● :musical_note: Instagram Reels / TikTok – Quick engagement and virality.

● :briefcase: LinkedIn – B2B storytelling.

● :e_mail: Email Campaigns – Increased CTR with embedded clips.

● :money_bag: Paid Ads – Reached a wider audience quickly.

:gear: How HitPaw VikPea Made a Difference

Even with a great story, I noticed my videos needed polish. That’s when I tried HitPaw VikPea Video Enhancer.

Here’s what I loved:

1. Upscale videos to 4K or 8K :bullseye:

2. Clean up noise and grain for professional quality :broom:

3. AI portrait enhancement for sharper faces :bust_in_silhouette:

4. Smooth out motion blur for action shots :man_running:

5. Automatic color correction for consistent visuals :artist_palette:

6. Repair old or low-quality footage :floppy_disk:

Step-by-step was easy: import my video → pick the AI model → preview → export. Within minutes, my content looked polished and professional.

:light_bulb: Tip: You can check out the full guide I followed here: Increase Brand Awareness with Video

:glowing_star: Results

After consistently posting enhanced videos, I noticed:

â—Ź More shares and engagement across social channels :chart_increasing:

â—Ź Better brand recall from followers :brain:

â—Ź Higher conversion rates from landing pages and email campaigns :money_bag:

Video truly made my brand memorable, and HitPaw VikPea made production less stressful and way faster.

:thought_balloon: Final Thoughts

If you’re thinking about using video to increase brand awareness with video, don’t overthink it. Start with authentic storytelling, experiment with formats, and enhance your content with AI tools like HitPaw VikPea.

Trust me—your audience will notice the difference. :clapper_board::sparkles: