Now that International Women’s Day has just passed, I noticed a lot of brands posted campaign videos celebrating women’s achievements, leadership, and independence.
Some were really powerful, while others felt a bit too “corporate”.
It got me thinking about what actually makes a good Women’s Day video. I put together a few common formats I’ve seen brands use — curious which ones people here think work best.
1. Female Leadership Story Videos
A lot of companies highlight women in leadership positions and let them talk about:
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their career journey
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challenges they faced
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advice for younger women entering the industry
These feel more authentic when they’re interview-style rather than scripted.
2. Women in STEM Mini Documentaries
Some tech companies share short documentary-style videos featuring female engineers, developers, or scientists.
These campaigns are great for showing representation in industries where women are still underrepresented.
3. “Day in the Life” Workplace Videos
Short videos showing what a typical day looks like for women in different roles.
For example:
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designer
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product manager
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developer
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marketing lead
These work especially well as short-form content.
4. Generational Career Stories
Another format I’ve seen is comparing experiences across generations.
For example:
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a young employee just starting her career
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someone mid-career
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a senior leader
Each talks about how opportunities for women have changed over time.
5. Founder or CEO Women’s Day Message
Some brands post a short video message from the founder or leadership team recognizing the contributions of women inside the company.
This works best when it feels genuine instead of overly scripted.
6. Employee Stories About Growth and Mentorship
Some campaigns focus on how mentorship and support helped women grow in their careers.
These are usually simple interview clips but can be really meaningful.
7. Women Entrepreneur Success Stories
If the brand works with creators or entrepreneurs, they sometimes highlight female customers building businesses using their products.
These stories are usually very relatable.
8. Thank-You Videos for Female Mentors
Another interesting idea is asking employees or community members to record short clips thanking women who mentored them.
These clips are then edited together into one video.
One Small Production Tip
One thing I noticed while watching some campaigns is that older footage sometimes looks blurry when used in new videos.
Some creators fix this by enhancing the footage before editing using tools like HitPaw VikPea, which can upscale resolution and improve details.
Not always necessary, but it can help if you’re mixing older clips into a new campaign video.
What Do You Think?
Out of these video ideas:
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Which type do you think works best for a Women’s Day campaign?
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Have you seen any campaigns this year that really stood out?
Would love to hear what others in the community noticed this year 